MV AGUSTA: “A NEW SAFETY CULTURE”23 April, 2020
MV AGUSTA: “A NEW SAFETY CULTURE”
MV Agusta is preparing to resume motorcycle production in Varese, having stopped the 26 March due to the international health crisis which has been particularly difficult for Italy.
According to MV Agusta, management had been working on designing a workplace that met the standards of what the company calls “a new culture of safety”. Measures include temperature controls for all staff and visitors entering the facility, face masks, gloves, hygiene gel, an external dining room that complies with COVID-19 standards guaranteed by an external contractor, plus optimized design for factory lines and office spaces to ensure proper spacing. During interruption of production, MV Agusta disinfected their workspaces.
“This is not the time to be shy”, says the CEO of MV Agusta Motor, Timur Sardarov . “We need to accept change and give everything we have to build a new future for our industry and for our communities., keeping, if not increasing, current employment levels. If it is true that we will have to deal with a completely new set of parameters in all aspects of our societies, we should not be afraid to believe in our potential. We are ready to take on the challenge ”.
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“We are still manufacturing the best and most beautiful motorcycles in the world”, Sardarov continued, “and we will continue to do so, maybe in a different way, but with confidence and determination. We are already making the necessary investments to reach new audiences and enter new markets as originally established in our industrial plan. Also, the super premium positioning of our traditional production may be less likely to suffer than other less flexible segments. Also, motorcycles are, by definition, the quintessence of individual mobility, a symbol of freedom and a natural and agile alternative to mass transportation, one more reason to trust in these difficult times ”.
MV Agusta has a five-year plan to increase its annual production to 25,000 motorcycles, above the 5000 current per year. To achieve this, MV Agusta expects the increase to be due to “launch of new attractive models for a wider audience and the strengthening and expansion of the MV dealer network”, according to a spokesperson for MV Agusta.
Earlier this month, MV Agusta donated a British Thermo Fisher Scientific QuantStudio real-time PCR system 5 to benefit local hospitals. The machine is capable of testing 96 swabs in 30 minutes, helping to keep patients and medical staff safer.